Love is in the air on Twitter—provided that you’re a verified user.
A new dating app will help verified Twitter users find their soulmates, given that they’ve gone through the social media site’s somewhat arduous verification process. Called Loveflutter BLUE, it will analyze tweets and Twitter activity to match users together.
Loveflutter’s original dating app has been around for a few years, but the company hopes that BLUE will provide users with something different by requiring verification.
“We’re pretty open about what Loveflutter is,” Daigo Smith, founder of Loveflutter, told Buzzfeed News. “It’s not a hookup app or an ego-boosting, match-collecting experience. We’re a date-focused relationship app, so it won’t be creepy/weird, as everyone will be on there to find a date.”
Loveflutter describes BLUE as “a premium version of Loveflutter exclusive to Twitter’s blue-tick verified community.”
“Swipe discreetly and know who you’re matching with is interesting and real,” the Loveflutter site reads.
If you’re hoping to sign up, you’ll have to be patient. The new app will roll out in five cities: New York, San Francisco, Los Angeles, London, and Tokyo. However, it will only become active when 1,000 users have signed up. Those individuals will receive the service for free, but after the service launches, Loveflutter BLUE users will have to pay. The company says that it’s currently assessing potential price points.
Of course, you’ll also have to become a verified Twitter user, which isn’t quite as easy as it sounds. Twitter offers verification to accounts “of public interest,” so some people won’t be able to obtain verification (without fibbing). To qualify, users must submit a request form with their phone number, bio, header photo, birthday, and other info.
Even then, Twitter offers no guarantees.
“We’ll ask you to tell us why we should verify an account,” Twitter’s support site reads. “If the account represents a person, we want to understand their impact in their field.”
Loveflutter is positioning itself as a more sophisticated alternative to Tinder. The company’s apps use algorithm-based methods to match up users, as opposed to a simple “swipe left/right” arrangement.
Tinder’s simple functionality is a huge part of its appeal. Tinder is the second-largest online dating platform in revenue, behind only Match.com, and Tinder’s worldwide user base likely exceeds 50 million people (the company doesn’t disclose usage figures).
As Tinder became a household name, however, rival online dating platforms addressed the app’s shortcomings.
Bumble, created by Tinder co-founder Whitney Wolfe, aims to provide a more comfortable experience for women by preventing male users from initiating conversations (for same-sex matches, either individual can send the first message). Grindr, launched as an all-male meetup app, uses geolocation to drive its matchmaking service.
Loveflutter BLUE will attempt to capture the luxury market of verified Twitter users, and while we can’t imagine celebrities and musicians flocking to the service, the app is at least taking a novel approach to online dating.
If BLUE collects enough users for a successful launch, it will certainly be worth a look—provided, of course, that you’re verified.